By Tina Humphrey, Peer Advisor

What is Personal Branding?

Personal Branding is a unique story that others recall when they think of you.

Why is it Important?

It’s important in the workplace because it helps it allows you to stand out. When you need a promotion or a referral, your supervisors and or colleagues should have something positive to say when they think about you.

What should you be doing now to build your Personal Brand?

Think about what makes you unique, relevant, differentiated, and special. Reflect on your strengths, skills, values, and passions. How do you STAND out?

How you see yourself is how others see you

Keys to build your personal brand

Be Authentic

Be known for something specific

Get your personal brand in check

Take steps to build and own your personal brand online

 

“Your personal brand is what differentiates you from others”