By Lindsey Shanck, Toppel Peer Advisor

Even though Toppel recommends keeping resumes and social media professional and concise, there are still ways to let your personality shine through. In fact, it is very important that you come across to employers as unique so that you stand out from other applicants. Here are some simple ways to make sure you are displaying your “Personal Brand” to employers.

1. Your Resume
While it is recommended that most majors stick to a simple and professional resume format, students in the School of Communication, marketing majors, art majors, or any major where creativity is key, can spice up their resumes with unique layouts, colors and fonts. If your major recommends a simple format, adding any clubs that you are a part of or any volunteer experience you have had on a resume can show the employer that you are well rounded. 

2. Cover Letter
A cover letter has basic elements that should be included (see for details) but that does not mean that it has to be dry and boring! When talking about past experiences you have had, include what you personally learned from them. Also add in personal background for why you are interested in the field or company you are applying to.

3. LinkedIn
The summary section of LinkedIn is often overlooked and filled with a few redundant sentences about the student. Be creative with the summary, or talk about why you are studying what you are studying. Give people reading your profile some insight into who you are. Add your custom URL onto your resume under the contact information so that employers can learn more about you.

4. Facebook and Other Social Media
Instead of changing your name on your Facebook to something unrecognizable, use your social media platforms to your advantage and clean them up so that if employers were to find your accounts, they would project positivity and maturity.