By Megan Morini, Assistant Director, Business Consultant


First impressions are everything.  In today’s world, it is all about being able to articulate and sell or “pitch” your idea, product or yourself.  Students and candidates in an interview often find it hard to sell themselves and answered the dreaded “Tell me about yourself?” question. When will be the next time you are stuck in an elevator with the CEO for your dream job? The idea of talking about yourself may be uncomfortable, but it really sets the tone for an interview and can make or break your offer.  Follow these four steps for delivering the perfect pitch.


STEP 1: CLEARLY INTRODUCE YOURSELF

State your first and last name, confidentially. Many people panic with where to start thus stumble over his/her own name! You should be able to plan several different “pitches” and include an element of relevance within your introduction.  For example, a skill, your major, your industry experience. Keep it short and concrete. 
 
STEP 2: SELL YOURSELF
Briefly talk about relevant experience that may include coursework, training, or your current job or internship.  Have passion, be natural, and find a common ground to phase into the next step. 
 
STEP 3: MAKE THE CONNECTION
State a fact about the company, such as recent news, trends in their industry, or a trait that exceeds their competition.  This will show you have done your research and will increase your credibility. 
 
STEP 4: CLOSE LIKE A PRO
Talk about your strength and abilities, interest in the company or position, and leave the person wanting more.  Elevator pitches should be no longer than 30-60 seconds; do not try and pack too much in. The goal is to confidently communicate that you know what you are doing and where you want to go.